Alpha SLT-A37 16.1 MP DSLR Bundle with 18-55mm Lens, Sony 8GB Class 10 SD Card and Photo Creativity Suite

SONY CORPORATION Alpha SLT-A37 16.1 MP DSLR Bundle with 18-55mm Lens, Sony 8GB Class 10 SD Card and Photo Creativity Suite

Alpha SLT-A37 16.1 MP DSLR Bundle with 18-55mm Lens, Sony 8GB Class 10 SD Card and Photo Creativity Suite
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Alpha SLT-A37 16.1 MP DSLR Bundle with 18-55mm Lens, Sony 8GB Class 10 SD Card and Photo Creativity Suite
Alpha SLT-A37 16.1 MP DSLR Bundle with 18-55mm Lens, Sony 8GB Class 10 SD Card and Photo Creativity Suite
Alpha SLT-A37 16.1 MP DSLR Bundle with 18-55mm Lens, Sony 8GB Class 10 SD Card and Photo Creativity Suite
Alpha SLT-A37 16.1 MP DSLR Bundle with 18-55mm Lens, Sony 8GB Class 10 SD Card and Photo Creativity Suite
Alpha SLT-A37 16.1 MP DSLR Bundle with 18-55mm Lens, Sony 8GB Class 10 SD Card and Photo Creativity Suite
Alpha SLT-A37Take your photography to the next level with the Sony Alpha a37 SLT-A37K DSLR camera with Translucent Mirror Technology. Whether you're shooting stunning 16.1MP still images or Full HD video, you'll be ... Full Description
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Alpha SLT-A37 16.1 MP DSLR Bundle with 18-55mm Lens, Sony 8GB Class 10 SD Card and Photo Creativity Suite

Alpha SLT-A37

Take your photography to the next level with the Sony Alpha a37 SLT-A37K DSLR camera with Translucent Mirror Technology. Whether you're shooting stunning 16.1MP still images or Full HD video, you'll be sure to nail the shot with Tele-zoom High Speed Shooting at up to 7 frames per second, complete with continuous auto focus. With superb low-light performance, you'll walk away with richly-detailed photos even in challenging lighting conditions such as indoors, dusk or nighttime settings. Auto Portrait Framing mode makes it easy to capture perfectly-balanced, professional-looking portraits of all your subjects. The included 18-55mm f/3.5-5.6 zoom lens features smooth and silent AF operation with a built-in Smooth Autofocus Motor (SAM) to handle the full range of your most common shots.

8GB SD Card

Easily store and transfer your high-quality photos, videos, music andmore with this 8GB SDHC™ memory card. Compatible with a wide-variety of digital products including digital cameras, camcorders, MP3 players and computers, the 8GB SDHC™ memory card is the perfect solution for storing and sharing your digital content such as or high-quality photos, videos, music and more.

Adobe Photoshop Elements 11

Adobe® Photoshop® Elements 11 — the newest version of the #1 consumer photo editing software1 — helps you turn everyday memories into sensational photos you'll cherish forever. Easily edit photos and make photo creations using automated options, share photos with your social network, and view photos virtually anywhere you are.2 Award winning for 10 years!Photo and Creativity suite with Adobe Photoshop Elements 11, Logo Design Studio and Corel Paint It is included.

Manufacturer Part# : SONYA37BUN | Dell Part# : A6115916
Highlights

Translucent Mirror Technology
Conventional DSLRs can shoot. Or they can focus with the speed and precision of Phase Detection AF. They cannot do both at once. The SLT-a37 utilizes Translucent Mirror Technology that directs light to both the image sensor and the Phase Detection AF sensor simultaneously.

16.1 megapixel resolution
You get incredible detail and gorgeous enlargements. Thanks to the 16.1 megapixel APS-C sensor size and Sony Exmor APS HD CMOS technology, the camera achieves high resolution with no penalty in low-light sensitivity or sensor noise.

Full HD 1080/60i movies
This is one of the very few DSLRs with 1080/60i Full HD, exactly the same resolution and frame rate as most broadcast and cable HDTV channels. Records in 1080/60i AVCHD format, 1080/30p high definition in PC-friendly MP4 format and standard definition 480/30p in MP4 format.1

Hand-held Twilight
Get cleaner and sharper nighttime pictures—beyond the capability of traditional cameras—without using flash or a tripod. The camera captures six images in a fraction of a second. Combining the data with separate algorithms for still and moving parts of the picture reduces blur, minimizes noise and enables extraordinary detail.

Eye-Level Electronic Viewfinder
The Tru-finder Electronic Viewfinder (EVF) is super bright, easy to see with 1.1x magnification, ultra-sharp with 1.44 million dots (1.15 effective) and provides 100% frame coverage. Exposure preview and informative overlays make operation easy.

921K dot TruBlack LCD screen
Sony's 3.0” Xtra Fine LCD monitor has 921K dots for superb resolution. The TruBlack screen includes a special resin layer to suppress internal reflections, increasing contrast compared to conventional LCDs. Sunny Weather mode boosts visibility even further in bright sunlight.

Phase Detection Auto Focus
While Contrast Detection AF often hunts for correct focus, Phase Detection AF knows exactly where correct focus is, and goes straight for it. The Sony SLT-A37 provides Phase Detection AF when capturing HD movies as well as during still image capture, either using the viewfinder or Live View on the LCD.

Sweep Panorama Mode
Capture expansive landscapes automatically. Press the shutter and sweep vertically or horizontally. The camera does the rest, continuously shooting images and stitching them together. Up to 23 MP image size.

Compact, lightweight design
Eliminating the moving mirror also reduces the camera’s size and weight. It’s not just remarkably advanced; it’s notably small and light.

BIONZ image processor
The brains of the camera is a refined version of Sony's BIONZ image processor. Its chroma noise reduction delivers high-resolution, low-noise photos even at ISO 12800 sensitivity. Also enables up to 5.5 fps continuous shooting at full resolution, Sweep Panorama mode and more.

RAW image capture
Saves your pictures as compact JPEG files or ultra-high quality RAW files or both. RAW files save images prior to de-mosaicing, white balance, sharpness and color enhancement. This retains maximum latitude for enhancing the image on your PC.

Face Detection technology
The camera can automatically detect up to eight individual faces and adjust focus, exposure, white balance and flash to help deliver crisp, properly lit images of family and friends. Can prioritize children or adults.

Eight Scene Selection Modes
These help you get the shot by optimizing the camera for specific shooting situations. Select from Portrait, Sports Action, Macro, Landscape, Sunset, Night View, Night Portrait and Handheld Twilight Shot modes.

P/A/S/M exposure modes
The camera offers a full range of controls from the beginner's AUTO+ mode to P/A/S/M: Program, Aperture Priority, Shutter Priority and Manual. On-screen prompts help you refine your skills, build your confidence and exercise greater creative control.

PhotoTV HD compatibility
Optimizes compatible BRAVIA televisions for gorgeous display of digital pictures.

APS-C size HD CMOS image sensor
APS-C makes the difference between amateur and professional-looking video, delivering an exceptional combination of high resolution, high sensitivity and gorgeous, blurred backgrounds.

Picture Effect: tools for greater impressive impact
The most memorable images are often infused with personal style that takes them a step beyond the ordinary. Picture Effect provides a range of easy-to-use tools that can take your photographs and movies to the next level, adding extra impetus to your artistic vision. What's more, the 7 processing types are variations provided - a total of 11 settings - can be monitored in real-time via live view while shooting.

Auto HDR built into camera
Captures more scene dynamic range than a single exposure can handle—and more range than photo film. Combines the best highlight detail from one shot, the best mid-tones from a second and the best shadow detail from a third for one incredible shot. Captures in a split second. (Recommended for still subjects.)

Eye-level finder for HD Movie
The eye-level finder is one of the reasons people love DSLRs. But that finder goes dark whenever you shoot HD Movies. The Sony SLT-a37 enables you to shoot movies with the added stability you get holding the camera up to your face and using the eye-level finder for framing a scene and focus.

Main Sensor Live View with Quick AF
Main Sensor Live View with Quick AF combines the optimum focus of Phase Detection with high quality Live View images right from the main sensor. This is made possible by Sony Translucent Mirror Technology.

ISO 100-16000 sensitivity
Incredibly clear low-light pictures without sacrificing detail, made possible by the low-noise Exmor APS HD CMOS image sensor and refined BIONZ image processor.

Powerful creative control over movies
While the camera offers fully automatic movie shooting, you can also control aperture (A mode w/ MF only), white balance and select Creative Style. During a movie shot, you can change the metering mode and adjust exposure compensation.

Help Guide
Provides ready reference to advanced camera functions, helping to develop your confidence and skills as a photographer.

Dynamic Range Optimizer (DRO)
Improves results with backlit subjects and recovers details hidden in shadows. Settings include Auto, Level with a choice of five operating levels and Off.

SteadyShot INSIDE
Image stabilization reduces blur by compensating for camera shake. Typical DSLR systems build image stabilization into selected lenses only. SteadyShot INSIDE image stabilization is built into the camera body itself. You'll reduce blur with every a-mount lens, including macro and wide-aperture standard zoom lenses.

Smile Shutter technology
Captures a smile the moment it happens. Simply select the Smile Shutter mode and the camera takes the picture automatically. You can prioritize children or adults and adjust the smile sensitivity.

Six Creative Style settings
Control how the camera processes your images with six finishing styles: Standard, Vivid, B&W, Sunset, Portrait and Landscape. You can even fine-tune contrast, saturation, and sharpness to your personal taste.

Tele Zoom High Speed Shooting
The translucent mirror makes it far easier to capture the decisive soccer kick or your baby at her absolute cutest. The Tele Zoom High Speed shooting mode shoots up to 7 fps at 8.4 MP while maintaining continuous auto focus and auto exposure.

Sony Exmor technology
Conventional image sensors use only a handful of analog-to-digital (A/D) converters, which can slow you down. The Exmor sensor provides more than 4,000 column-parallel A/D converters. This helps enable continuous shooting at up to 7 frames per second.

Multi-frame NR
Experience incredible low-light shooting without a flash. The camera captures six images in a fraction of a second. Combining the data from all six, it creates a single image with a reduction in noise equivalent to two additional steps of ISO sensitivity. Sensitivity selectable up to ISO 25600. (Recommended for still subjects.)

3D Sweep Panorama Mode
Capture vast scenic vistas and 16:9 shots in spectacular 3D. As you sweep across the panorama, the camera records separate right-eye and left-eye images that make landscapes come alive on your 3D television3. Records both JPEG and MPO file formats.

15-point Auto Focus
To maximize the value of Translucent Mirror Technology, Sony incorporates Phase Detection AF of great sophistication. Three cross sensors maximize precision.

Live View in LCD or EVF
You can use both the LCD monitor and Electronic Viewfinder for composing shots. Both provide a what-you-see-is-what-you-get preview of white balance, focus, depth of field, exposure and 100% framing accuracy, plus informative on-screen displays.

AUTO+ (Advanced Auto) mode
Get cleaner, more dynamic pictures and fewer missed shots. Unifies and simplifies Sony intelligent technologies, the camera automatically recognizes the correct scene mode, then quickly shoots and combines up to six shots to produce images with greater clarity, optimum dynamic range using Auto HDR technology and lower image noise using 6 shots layering technology.

Pro-style “rack focus” movie effect
A hallmark of today’s movies is the “rack focus” effect, when the cinematographer changes focus between background and foreground subjects. This usually involves careful planning, a tape measure and dedicated a crew member for “pulling” focus. With the SLT-a37, you can perform this pro-style effect simply by changing the selected AF Area within the frame.

Graphic Display
Clarifies the relationship between aperture and shutter speed, as well as the effect each has on photographic results.

1200-Zone exposure metering
Reads exposure directly from the main image sensor. Choice of Multi, Center and Spot metering accommodates a full range of shooting situations.

Powerful supplied software
To help you refine and manage your images and video, the camera is equipped with computer software including Image Data Converter SR, Image Data Lightbox SR and Picture Motion Browser (PMB).8

HDMI output for HD viewing
Enjoy HD movies and stunning still images on a compatible HDTV. The camera includes an HDMI output9. In addition, the BRAVIA Sync system works with compatible Sony BRAVIA HDTVs enabling you to control camera playback using the television's remote4.

Up to 440 Shots of battery life
Take up to 440 shots on a single charge with Sony Stamina battery power.5 Sony's InfoLITHIUM battery system enables you to see the percent of power remaining, so you can keep shooting in confidence.

Built-in Auto Pop-Up Flash
To help you shoot more effectively, the built-in flash automatically pops up and fires as needed when the camera is set to certain scene selection modes. The built-in flash can also trigger a wireless accessory flash (sold separately). The integrated hot shoe enables you to expand your lighting options with a range of accessory flashes (sold separately).

Overview

Alpha SLT-A37

Take your photography to the next level with the Sony Alpha a37 SLT-A37K DSLR camera with Translucent Mirror Technology. Whether you're shooting stunning 16.1MP still images or Full HD video, you'll be sure to nail the shot with Tele-zoom High Speed Shooting at up to 7 frames per second, complete with continuous auto focus. With superb low-light performance, you'll walk away with richly-detailed photos even in challenging lighting conditions such as indoors, dusk or nighttime settings. Auto Portrait Framing mode makes it easy to capture perfectly-balanced, professional-looking portraits of all your subjects. The included 18-55mm f/3.5-5.6 zoom lens features smooth and silent AF operation with a built-in Smooth Autofocus Motor (SAM) to handle the full range of your most common shots.

8GB SD Card

Easily store and transfer your high-quality photos, videos, music andmore with this 8GB SDHC™ memory card. Compatible with a wide-variety of digital products including digital cameras, camcorders, MP3 players and computers, the 8GB SDHC™ memory card is the perfect solution for storing and sharing your digital content such as or high-quality photos, videos, music and more.

Adobe Photoshop Elements 11

Adobe® Photoshop® Elements 11 — the newest version of the #1 consumer photo editing software1 — helps you turn everyday memories into sensational photos you'll cherish forever. Easily edit photos and make photo creations using automated options, share photos with your social network, and view photos virtually anywhere you are.2 Award winning for 10 years!Photo and Creativity suite with Adobe Photoshop Elements 11, Logo Design Studio and Corel Paint It is included.

Manufacturer Part# : SONYA37BUN
Dell Part# : A6115916

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